Case study
Full-funnel SEO campaign where SEO became the #1 marketing channel
- ARR from SEO grew from 15% to 35% within a year which led to it achieving unicorn status
- Product signups increased by 2.5x
- Traffic improved from 900K to 3 million
SEO campaign focused on demand generation pipelines & brand awareness for a startup with a strong product market fit
Challenges
- Product features and use cases were not optimized for search engines and were not discoverable by target ICPs
- Lack of SERP analysis and topic coverage within content resulted in poor rankings for business-related search terms
- Subpar conversion rates on product pages due to sales cycle mismatch
- Product pages were left orphan on the site with little to no passage of pagerank
- Low backlinks and referring domains profile compared to competitors
Actions undertaken
✅ Ideation on ICP & Personas to target core revenue-generating business & secondary products to improve acquisitions and better understand the total addressable market.
✅ Search results coverage for 90% of business money making search terms where the website ranks in the Top 3
✅ Created Content Roadmap for TOFU non-branded keywords that resulted in Unique Visitors increase of 107%
✅ Creating bottom-of-the-funnel programmatically generated pages for all popular CMS integrations
✅ Helped improve Brand Presence with Youtube SEO resulting in a 19% increase in Impression CTRs & Views
✅ Formulated strategy to increase referring domains by 9% MoM resulting in DA increase by 4 points from 48 to 52
✅ Set up a strategy to increase organic backlinks for better volumes, resulting in an increase of 2x from the baseline number
✅ Identified search terms that customers search for while narrowing down a product, then ensured the website is being listed at the #1 spot during these exploration phases
✅ Identified tech improvements and worked with engineering teams to implement technical changes that meet Core Web Vital standards
✅ Fixed indexing issues and optimized crawl budget, ensuring important content on the page is being rendered for crawling, resulting in a 20% increase in conversions
How can we help you
If you have been reading this and thinking “I wish we could have results like this” the good news is that you can.
I am a performance-focused SEO consultant who can help create bespoke SEO campaigns for your business.
Get in touch to discuss how we can help you.