Case study
Revenue-Focused SEO Campaign for a B2B SaaS client: MRR grew by 227%
- MRR grew by 227% in 4 months, with client joining 1M+ in the ARR club
- Paying customers increased by 151%
- Demand Generation pipeline grew by 253.8%
SEO campaign that targets the bottom-of-the-funnel audience for a recently funded Series A startup
Challenges
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Transactional revenue generating queries which client wants to rank SERP analysis revealed them to be navigational in nature, meaning Google considers people wanting to navigate to the exact match term website
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BOFU KWs are heavily being bid by competitors using PPC to grab market share that affects organic CTRs
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Google having accessibility issues where content within Javascript wasn’t readable hence Google unable to deliver
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A couple of pages were updated but the recent version of the changes wasn’t cached on Google leading resulting in outdated rankings for pages
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Generic- “click here”, “check this out”, and “know more” types of anchor texts on the website have a high ratio to non-branded terms
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Low backlinks & referring domains profile as compared to competitors
Actions undertaken
✅ Found what are different synonyms that their target audience uses to define their product.
✅ Found what are “Use Case” within our product that the target audience searches for
✅ Did a breakdown of target persona by “Industries”
✅ Competitor/Alternative & VS pages by product & competitors
✅ Listicles where client has common use-case/feature/ pain point which does a better job than it’s peers
✅ Fixed Javascript rendering issues & removing important content from Javascript to HTML to make it crawlable.
✅ Fixed Indexing issues for product page URLs that were updated but the recent version wasn’t crawled & cached by google bots
✅ Anchor Text analysis to define anchor text distribution consisting of topic anchors, target keywords & long-tail anchors
✅ Identified a product-led SEO opportunity to improve off-page & overall authority of the website.
✅ A systemised Internal Linking to boost discoverability to product pages where the informational pieces act as spokes to strengthen the hub for maximum organic performance
✅ Introduced FAQ schema as a standard practice to boost clicks & impressions via the search appearance
Results
Keyword Rankings for #1-#3 increased by 63%
Clicks to revenue generating pages witnessed a 451% increase
Website visibility (impressions) on SERPs improved by 2.5x in 4 months
Backlinks grew by 12x in 8 months
How can we help you
If you have been reading this and thinking “I wish we could have results like this” the good news is that you can.
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